Enhancing Employee Retention with Perks and Benefits

Unlike in the past, where job security was a primary concern for workers, employees are looking for more compelling reasons to stay with a company. To address this, businesses must focus on perfecting the employee experience, much like the customer experience was refined in the previous century.

Lu Rhode and Mark Gedeon

7/9/20242 min read

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Enhancing Employee Retention with Perks and Benefits

In today's job market, the tables have turned. Employers now face the challenge of not just attracting but also retaining talented employees. Unlike in the past, where job security was a primary concern for workers, employees are looking for more compelling reasons to stay with a company. To address this, businesses must focus on perfecting the employee experience, much like the customer experience was refined in the previous century.

Perks and Expense Accounts

Offering attractive perks and benefits can transform potential reasons for leaving into strong incentives to stay. Here are some ways to implement this strategy:

1. Free Products/Services: Offer your products or services at cost to employees, their families, and friends. This not only shows appreciation but also turns employees into brand ambassadors.

2. Enhanced Facilities: Consider adding amenities like a gym, game room, or showers for bikers in your office. These facilities can improve employee alertness and potentially lower health insurance premiums.

3. Health Food: Encourage employees to purchase their favorite organic and healthy foods on the company’s dime. This promotes a healthy workplace and fosters community.

4. Bartering and Partnerships: Collaborate with local businesses to provide a range of products and services to your employees through bartering agreements.

5. Ride-sharing Accounts: Having company accounts with ride-sharing services ensures employees can attend meetings on time and handle personal emergencies without stress.

6. Business Cards and Lunches: Empower employees with business cards to enhance their professional identity. Regularly cater lunches to encourage bonding and offer to cover meals when employees dine with colleagues, potential hires, or even family and friends.

7. Off-Site Meetings and Company Vacations: Host meetings in enjoyable settings, including family and friends, to make them more engaging. Organize company-sponsored vacations to desirable locations as a reward for hard work.

8. Remote Worker Benefits: Extend these perks to remote workers by reimbursing authorized purchases.

Fairness and Tracking

Implement a points system to keep the distribution of benefits fair. Points can be awarded for longevity, participation in activities, personal improvement, customer service excellence, and innovative contributions. Employees can then redeem these points for various perks.

By offering these perks and creating a supportive work environment, you can significantly enhance employee satisfaction and retention. Remember to consult with your tax accountant and attorney to ensure compliance with relevant regulations.