More Warmth than Fire
Playing with Fire. Part 3. More Warmth Than Fire in Leading Change. Developing Resiliance.
CHANGE
Mark Gedeon
9/5/20253 min read


Fire can force a leap. Warmth builds the environment of trust and resilience to keep moving.
Warmth Builds Trust
Fire can frighten; warmth attracts. People don’t lean into flames—they lean into environments of trust where they feel safe. That’s why trust is the first spark leaders must tend if they want change to take root.
Warmth builds trust in a few practical ways:
Listening before acting. When people feel heard, they see that their perspective matters—so they’re more willing to invest their effort.
Consistency between words and actions. Every time leaders follow through, the “temperature” of trust rises.
Creating psychological safety. When employees can ask questions, share doubts, or point out risks without fear of backlash, they invest more fully in the journey.
Trust doesn’t appear overnight; it’s built slowly, like kindling catching. But once established, it fuels voluntary commitment. People don’t just comply—they contribute.
Warmth Builds Resilience
Resilience is what allows people to stretch, adapt, and bounce back when things get tough. But resilience isn’t automatic—it has to be warmed up. Cold Silly Putty cracks and snaps. Warm it in your hands, and it stretches, bends, and returns to shape.
Teams are the same. If leaders expect resilience to show up only in a crisis, they’ll often be disappointed. Resilience is cultivated in the environment leaders shape every day. Warmth prepares people to flex when it counts.
How leaders “warm up” resilience:
Encouragement and recognition. Noticing effort, not just results, teaches people that stretching is about learning, not failing.
Space for mistakes. Small failures today build adaptability for bigger challenges tomorrow.
Everyday adaptability. Rotating roles, experimenting with workflows, and trying new tools condition people for the larger shifts ahead.
When leaders consistently create warmth, they build teams that can bend without breaking. And when the real fires come, those teams are ready.
Warmth Sustains Continuous Change
Fire is episodic—it flares, burns out, and leaves ashes behind. Warmth, on the other hand, is ongoing. It’s the steady presence that keeps people ready for the next shift without exhausting them.
Continuous change isn’t about one bold leap; it’s about building a culture that learns, adapts, and grows over time. That culture of warmth sustains people more than bursts of fire ever could.
Leaders create this warmth by:
Sharing a clear vision. People stay engaged when they see the “why,” not just the “what.”
Providing growth opportunities. Training, stretch assignments, and coaching keep people flexible and confident.
Modeling a growth mindset. When leaders admit what they’re learning and adapting, it gives permission for everyone else to do the same.
This kind of environment turns change from something feared into something familiar. Instead of bracing for the next alarm, people expect change as a normal part of work—and they have the confidence to handle it.
Fire as Tool, Warmth as Environment
Fire has its place in change. Real burning platforms exist. Burning the ships can sharpen focus. These moments can ignite commitment—but they cannot sustain it.
Lasting change depends less on sparks and more on steady warmth. Warmth is the environment that builds trust, cultivates resilience, and sustains continuous change.
As leaders, our role is not to keep striking matches, but to create the kind of environment where people are prepared, supported, and willing to adapt. Fire is a tool; warmth is the environment. Use the tool sparingly. Build the environment daily.
Because when the moment of fire comes, people will follow your lead—not because they’re pushed by fear, but because they’re drawn by trust, fueled by resilience, and ready for what’s next.
More Warmth Than Fire: Building the Conditions for Lasting Change
Playing with Fire, Part 3
Most books on change start with fire: urgency, motivation, pushing people to act. Fire makes for a powerful metaphor, but it’s not a sustainable method. Real burning platforms exist, and sometimes leaders do need to burn the ships to focus the team. But those are exceptional moments, not the everyday reality of leading change.
Day to day, effective change leadership is more about warmth than fire. Warmth is the environment leaders create where people feel valued, trusted, and supported. Change is done with people, not to them. Your job is to build conditions where people choose to move with you—because they believe in the vision, trust the leadership, and feel equipped to adapt.
Think about Silly Putty. It’s resilient—it stretches and bounces back—but only after it’s been warmed up. People are the same. Resilience doesn’t suddenly appear when the alarm goes off; it grows in an environment of steady warmth, trust, and encouragement.